2020 - adidas, Lab A
Art Direction
As part of adidas’ initial exploration into augmented reality we transformed tees into animated immersive experiences. Using augmented reality, adidas trialed adding a richer experience to static designs. This resulted in the creation of the first ever adidas collection of T-shirts prints to become AR portals, offering customers an enriched experience that unveiled unique stories through animated Snapchat filters. The limited edition collection was marketed and sold worldwide. My role in this project included: Art Direction & Design of the campaign content, as well as the Snapchat lens animations from concept to delivery.
Creative Direction: Richard Askin
Snapchat & Creative Tech: David Bynum
Motion: Stephan van den Brink
Copy: Laura Bury
Producer: Korinna Bognár
Project Management: Lara Armstrong
My role: Art Director