2018 - adidas Women, Studio A
Design
Concepting
To introduce the new adidas Women's SS19 collection and to help consumers find the right product for their next workout this global campaign was driven by the idea of 'Unique inspiration for endless motivation’. The campaign told the story of four different women and was co-created with the athletes. The campaign was strategically aligned with SEO themes and published across adidas.com, social media, and retail stores with the goal to motivate women to discover new ways of working out and in the right gear.
My role in this project included: Design of campaign assets for all channels including full web page designs. Art direction of the video content during the 3 day shoot in LA.
First Photographer: Lotte Van Raalte
Second Photographer: Dante
DoP: Jeremiah Pitman
Creative Direction: Charlotte Newbold
Art Direction: Quim Espanol
Producer: Galini Zachou
Editor: Govert Janse
Production: Paige Dorian
Edition house: Ambassadors
My role: Designer