2021 - adidas Pilot, Lab A
Web Design
UX
Prototyping
This pilot connected our product design work (CAD files for manufacture) to our creative and production teams, for use in scalable content and experiences. This to accelerate high quality, scalable content production as well as unlock pre-manufacture content. Focusing on both campaign & product centric content an extra layer of 3D browsing was added to a reimagined shopping experience. My role in this project included: UX & visual designs of the experience and campaign content as well as making interactive prototypes. The project resulted in the initiation of a large-scale acceleration toward 3D asset pipelines at adidas.
Creative Innovation Director: Richard Askin
Creative Lead & Art Direction: Maarten Apeldoorn
Portfolio manager: Luke Welch
CG Production Lead: Arran Royle
My role: Designer, UX & Prototyping